Being an 8 person company competing for space in stores against giants like Gerber (owned by Nestle), Earths Best (owned by Hain Celestial) and Beech-Nut (owned by Hero (Swiss)) is extremely difficult.
Our special niche is that while we all focus on infants & toddlers, only First Juice has focused on juice.  Juice for your child is all we do, it’s not [...]

I think the hardest thing as parents is to give our children a well rounded diet.  Whether it’s being busy, or having our child being too picky, we all come up against walls and go through some obstacles.  When I discovered First Juice, I was super-excited to find out that my daughter got some of [...]

This is a guest blog post from a wonderful writer! Read below for some great stuff about teaching kids about healthy eating habits!
 
It is so important for children to develop healthy drinking and eating habits as early as possible.  Case in hand are my niece and nephew, who started their lives not being introduced to [...]