Correcting Misinformation Online - Leesean.net

In response to the following article, I’d like to correct some key issues.

They say: First, “juice drinks,” as defined by the USDA is different from “100% juice.” Juice drinks only constitute a small percentage of actual fruit juice, and can contain added water, sugar/HFCS, coloring, and vitamins. …

I respond: Any juice that is not 100% juice has to legally be called a “juice drink” or a “juice beverage” or something other than “juice”. Please correct the generalization that all juice drinks are junk. Most are, just not all. Please do not lump First Juice in with everyone else!!

First Juice, Inc. produces “juice beverages” for young children. HOWEVER, I am concerned about being lumped in with juice drink companies like those you mention, who add all kinds of “supplemental” sweeteners to juice.

First Juice does NOT! First Juice flavors are 43-49% juice, and designed to NOT TASTE SWEET, and we are the ONLY ones we know of IN THE WORLD doing this. Our juices are certified organic, certified kosher and are the best you can buy off the shelf and hand your child. By not tasting sweet, First Juice can help steer developing tastebuds AWAY from craving sweet tastes and sugar.

There is a global childhood obesity epidemic; Type 2 diabetes will effect 1 in 3 children born after 2000 (ADA data) and some of us are trying to do something about it!

Parents need to learn how to read the SUGAR content on a nutrition facts panel— and to know this WOW factoid: a cube of sugar = 3.6 grams of sugar. This is the same amount of sugar that is in a packet for your coffee or a teaspoon in your kitchen.

An 8 oz serving of 100% Apple Juice has 27g sugar, or 7.5 cubes. Who (if you knew this) would hand box after box of this to their kid? Would you put that in your coffee?

I wrote Governor Patterson in NY to please be sure to exclude those of us trying to help parents cultivate healthy food taste preference development by steering kids away from sugar and to not inadvertently “throw First Juice under the bus” while he was taxing soda just because our juice is not 100% juice. 100% juice has too much naturally occurring sugar for children whose palates are developing the taste preferences that will stay with them for the rest of their lives. Yes, there is science behind that fact.

Our juices TASTE GREAT, and are less than 1/2 the sugar of sweet tasting alternatives.

To a large extent it’s what you get used to. Some adults find our juice blends lacking enough taste– because they’ve been drinking too much sugar their whole lives…

Let’s stop the madness!

Thanks,
David Glasser, CEO/Founder

First Juice, Inc.